Rakuten is a global e-commerce site that connects buyers and sellers in an online marketplace. Rakuten has the philosophy that shopping is entertainment. This means they are using social sharing, great prices, video product reviews, and a loyalty program to solidify this view. Rakuten Shopping provides millions of products via online “storefronts” from its network of over thousands of small and large businesses owners. These storefronts allow Shop Owners to share their stories and products with shoppers and contribute to the Rakuten experience. Overall, this new model contributes to a grander customer experience, where it is a safe, enjoyable and economical place to shop.
RSIT developed a software tool for customer data analysis.